Inspired by the likes of magazines such as Kinfolk, Jungle and the Gentlewoman, design will be a key element of the magazine. Taking from the minimal, muted aesthetic of Scandinavian design, Beauty Noted targets an audience that appreciates beauty, not only cosmetically but in all aspects of life, embracing art and and design through their personal appearance, clothing, home and lifestyle.
Looking back on the findings from a focus group I conducted last year, the majority of the group noted that design is an important aspect to them and is an element that would set a magazine apart from it’s competitors. Originality was key, as so many commercial magazines are now so similar in both design and content. One member of the group commented that she would like to see a magazine with a cohesive colour scheme/theme running throughout, and this is what I want to achieve with Beauty Noted.
I originally planned to create a print magazine, that was designed to be flicked through leisurely and read multiple times instead of skim read in a hurry and thrown away. Even though the magazine will now be in a digital format, I still want the aesthetic to provide a calming, relaxing feel for the reader. The colour palette will be mostly monochromatic using white, grey and black, but offset with pops of green foliage and natural skin tones. The page design will be far more minimal than that seen in commercial magazine titles, to let the imagery be the focal point as opposed to loud, distracting advertisements and garish colours. I want the magazine to have an almost scrapbook like feel, using smudges and lines to create an undone 'print' feel to the pages.
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