Wednesday, 22 February 2017

Focus Group Findings

When writing my FMP Proposal last year, I conducted a focus group to get an idea of my target audience and what type of content they would like to see. Although this was based on the production of a print magazine, some of the information I gathered regarding the design and content of the magazine can help influence my decisions for Beauty Noted. For example, all of the women in the group agreed that there is a gap in the market for a beauty specific magazine and highlighted the importance of design. The word 'timeless' really stuck with me, as although the magazine is now digital and not something to 'keep', I really like the idea of creating something that doesn't become dated really quickly and will be relevant in years to come.

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