Audience Demographic

The audience demographic for Beauty Noted is the 25-30 year old, creative, professional woman. She is passionate about luxury cosmetics and skincare and is a regular consumer of luxury beauty items.

She has an appreciation for simplistic art and design in all areas of life and is career driven and ambitious, potentially working in a creative profession. Her career is important to her and she always striving for self-improvement.

She is knowledgable about beauty and therefore enjoys reading about beauty in more depth than that offered by commercial magazines such as Vogue, Elle and Harpers Bazar. She has an understanding of the ingredients in her products, cares about the quality and wants to read informative articles that aren't packed with overselling and marketing techniques.

She shops mostly from retailers such as Space NK, Cult Beauty, Net-a-porter and Beauty Bay as they stock a carefully curated selction of unique, quality brands such as ByTerry, Chantecaille, Becca, Sunday Riley and Aurelia. However, she loves being introduced to smaller, niche brands.

She doesn't shop exclusively at designer stores, but mixes investment pieces with fast-fashion items from high street stores like Whistles, Zara, Cos, Topshop, & Other Stories and H&M.

She uses social media such as Instagram and Twitter daily to find inspiration for fashion and beauty trends, keep up to date with the latest launches and developments.

She reads online blogs such as Lydia Eliesse Millen, Caroline Hirons, A Model Reccomends and Samantha Maria, as well as online magazines such as Into the Gloss and Beauty Bay EDITed.


While I feel that Beauty Noted would appeal to a far wider audience than this, this is what I have identified as my core audience, and the reader I will be taking into consideration when structuring my content and designing my magazine. Identifying this core reader has helped me to think about how to market Beauty Noted. For example I will be using Instagram to promote the magazine and get it out there to a wider audience as I know that is a platform that my core reader would respond to. It has also helped me identify which brands to feature in the magazine, or what style of clothing to choose for an editorial.